• Near Cims Chowk, Sadar Bazar, Bilaspur
  • +91 8959999112
  • sjjjewellers67@gmail.com

About Us

Where It All Began

Since 1967, SJJ Jewellers has set the benchmark for design, craftsmanship, quality, and value. As Chhattisgarh's leading retailer of gold, certified diamonds, and silver jewelry, we offer over 2,000 exclusive designs and an extensive collection to suit every occasion. Over the past 55 years, we have proudly established eight retail stores in Bilaspur, Raipur, Durg, Bhilai, and Korba, earning the trust of a loyal customer base across India.

Each piece of our jewelry is a true mark of excellence, crafted with exceptional attention to detail by our expert design team. We blend the timeless beauty of handmade Indian artistry with state-of-the-art technology to create jewelry as unique as you. Staying ahead of industry trends and valuing customer feedback, we continually refine our collections to offer only the finest designs.

At SJJ Jewellers, we ensure a transparent and seamless shopping experience, including made-to-order services, BIS Hallmarked 18KT & 22KT gold, and certified diamond and silver jewelry. Whether you're searching for everyday elegance, statement pieces, or the perfect gift, we are your trusted destination for quality, design, and affordability.

Founder


MR JIGNESH SHAH

We owe our success to the trust and loyalty our customers have placed on us. On behalf SJJ Jewellers, I extend my sincere gratitude to all of you who have inspired us with their wholehearted support and cooperation. As the Director of the group, I assure our valuable customers that all ornaments reaching our showrooms have passed through strict quality checks. We have a dedicated team of experts who are continuously striving to give you the highest quality of jewelry.

Managing Director's Of SJJ Jewellers


MR MANOJ SHAH

I feel our biggest differentiation is not only the ability to understand local, think local and act local, but at the same time bring in our vast experience and sourcing strength out of operating in multiple markets. Jewelry is a complicated product, because tastes vary even within the same state. What helps us here is the huge variety of products we stock from artisans across the country. We carefully and painstakingly select the designs of our products and customize them according to the demands of the consumer demography of each market we step into as India is such a vast country with diverse tastes.

We have something for everyone. Highly skilled craftsmen create our products along with stringent quality control measures which creates that perfection in the products we sell.


MR NIKHIL SHAH

Surviving challenges and attaining success is what makes Nikhil Shah an indispensable part of the SJJ Jewellers. Initiated into the business at the young age of 24, Nikhil, today leads the group's gold and diamond divisions. Beyond the glitter lie new hurdles each day, and the most challenging has been to offer 'value-for-money designs without compromising on quality. Stretching boundaries, trying new concepts, focusing on quality are the philosophies that guide Nikhil in his business.

"I am immensely grateful to our valuable customers for believing in us and inspiring us with their continued support. We, at SJJ Jewellers, give an assurance to our customers that every piece of jewelry purchased from us will be pure and quality-checked."


MR VIPUL SHAH

Make your brand seen, heard and talked about. Vipul Shah believed that this is the way to growth and success. He understood the need for a makeover, a new look and a fresh marketing strategy. He successfully strives towards it, taking the brand, SJJ Jewellers to a global platform.

"I am obliged to our customers for contributing in a big way to our resounding success. I would like to assure you all that SJJ Jewellers provides you with BIS hallmark in 18kt & 22kt gold, certified diamonds and silver ornaments in the latest designs.